Tag Archives: ispy

Let’s Talk About Free

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Free content. It is a wonderful thing, right? Maybe.

Free content can indeed be a wonderful resource for professional creatives. However, you need to know the risks and be very familiar with the terms being granted.

iSPY is a great place to explore free content. We connect to 3 of the biggest free providers Pexels, Pixabay and Unsplash.

As of the writing of this post, Unsplash terms say:

“Unsplash grants you an irrevocable, nonexclusive, worldwide copyright license to download, copy, modify, distribute, perform, and use photos from Unsplash for free, including for commercial purposes, without permission from or attributing the photographer or Unsplash, but this license does not include the right to compile photos from Unsplash to replicate a similar or competing service”

This means that Photos on the Service come with a very, very broad copyright license under the Unsplash License. This is why we say that they are “Free to Use.”

Note that the Unsplash License does not include the right to use:

  • Trademarks, logos, or brands that appear in Photos
  • People’s images if they are recognizable in the Photos
  • Works of art or authorship that appear in Photo

So while the terms say you can use the content for commercial use, they also exclude recognizable people, trademarks, logos and brands. There are no notices on the images with respect to logos, models, or brands. There are also a lot of traps that can get you into hot water. For example, did you know you cannot use a photo of the Eiffel Tower lit at night? That is trademarked by a French company.

Pexels’ terms have a similar statement for how you may use the images, however, they add:

“5.7. Be aware that, depending on your intended use of the Content, you may need the permission or consent of a third party (e.g. owner of a brand, identifiable person or author/rights holder of copyrightable work depicted in the Content).”

Pixabay’s terms similarly add:

“Please be aware that while all Content on Pixabay is free to use for commercial and non-commercial purposes, items in the Content, such as identifiable people, logos, brands, audio samples etc. may be subject to additional copyrights, property rights, privacy rights, trademarks etc. and may require the consent of a third party or the license of these rights – particularly for commercial applications. Pixabay does not represent or warrant that such consents or licenses have been obtained, and expressly disclaims any liability in this respect.”

So what does this mean?

This means that while all of these free providers allow commercial use, it is up to the buyer to know how a particular image may be used. Companies like Getty and Superstock, work to clear images for these uses.  If there are recognizable people, these sites will tell you if they have a model release or not.

Another key issue to consider is indemnification.  Traditional image licensors like Getty may indemnify you or your client if you have used the image as they allow and there is an issue. However, none of these free providers will offer you indemnity and furthermore, you will be pledging to indemnify them should you use the images or the site in a non-compliant manner.  Additionally, Pixabay and Pexels do not warrant anything to do with the images, including the accuracy of information or “any rights..”

Free content and collections are a great resource, but you need to understand rights, licensing and the limitations on how you can use the content these companies offer.

Read the license and remember, “buyer beware.”

Leslie Hughes is the CEO and Founder of iSPY Technologies, Inc. and iSPY Visuals, an intelligent search tool and workspace for visual content users. Hughes has nearly 30 years experience in digital media licensing, content production, and distribution, including having been President of Bill Gates’ Corbis Images, and President of the Markets and Products Group for Corbis Corp. She became an entrepreneur 10 years ago. Hughes has consulted or been part of 6 start-ups and 12 acquisitions. She has an MBA from the Cox School of Business at Southern Methodist University and a BA from Colorado College. She is married and recently moved to Colorado.

Connect with Leslie: Twitter | LinkedIn | Angel List

The CASE Act Passes

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This is a follow up to a previous blog post describing the CASE Act and how important this Act is to the creative community. Click here to see the original post.

The CASE ACT Passes!

Just before Christmas, Congress passed the CASE Act. The CASE Act creates a kind of “small claims” process for creators whose claims are less than $30,000. The Copyright Office is now required to create a Copyright Claims Board within one year of enacting the law. Learn more by clicking here.

Many organizations worked for years to get this passed.  We would like to thank those organizations including the Digital Media Licensing Association for all their hard work.

Leslie Hughes is the CEO and Founder of iSPY Technologies, Inc. and iSPY Visuals, an intelligent search tool and workspace for visual content users. Hughes has over 20 years experience in digital media licensing, content production, and distribution, including having been President of Bill Gates’ Corbis Images, and President of the Markets and Products Group for Corbis Corp. She became an entrepreneur 10 years ago. Hughes has consulted or been part of 6 start-ups and 12 acquisitions.  She has an MBA from the Cox School of Business at Southern Methodist University, is the proud mother of two and lives and works in New York.

Connect with Leslie: Twitter | LinkedIn | Angel List

Projects Locker

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iSPY is so much more than a deep search engine for images.

On iSPY you get your own personalized workspace. For Creative Pros, this means you can set up and manage all your image projects on iSPY.  Cool, right?

By creating a new project, you are creating a collaboration space for you and your team. You can tie this to a client or to a specific project. Within each project you have a documents locker, where you are able to upload inspiration, proposals, and license agreements, and you also have unlimited lightboxes (for paid subscribers). With lightboxes, you can organize image selections any way you like. Invite your team to the project, where they will be able to access everything. Or you may invite them to a specific lightbox, where they will only be able to access the images within that lightbox.

Oh, and did we tell you that you and your collaborators can comment on and like any image in your lightboxes? Or,  If you have questions, you can just reach out to the provider within the system?

That’s right. Search, compare, collaborate and communicate — all in one place.  And breath a little easier.

Sign Up Now!

Register on iSPY and immediately get the benefits of unlimited storage, search across platforms, integrated lightboxes, collaboration with peers, project and document management and more. Click Here

Annual Subscriptions!

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You asked for it, so we’ve added it.

Annual Subscriptions

Over the last year, we have heard from many of you that you prefer an annual payment option. New plans may now be purchased annually. If you have an existing monthly plan and would like to adjust it to an annual plan, just reach out using the icon to the lower right and let us know. We will happily make the adjustment.

Happy searching!  

Sign up now!

Register on iSPY and immediately get the benefits of unlimited storage, search across platforms, integrated lightboxes, collaboration with peers, project and document management and more. Click Here

Shutterstock is in the House!

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iSPY Visuals is happy to announce that we are now official partners with Shutterstock for still images and video.

Shutterstock is in the house.

Shutterstock offers a wide variety of still images, video and music tracks. They boast that creatives have downloaded more than a billion images from their site (yes, with a B), so we knew we needed to connect with them. They also have more than a million contributors, 300 million still images with 200,000 added daily.

We hope you will check them out by going into filters and selecting Shutterstock – you can search on either stills or footage.  You can also apply our filters to enhance your search.  For example, select the auto filter and search on red, or select medical and search on child.

Happy searching!

Karen D’Silva is a founder of iSPY and employee number 2. D’Silva has more than 20 years experience in photography, creative and marketing. She has worked for and with photography agencies like Image Bank, Getty Images, Photonica, and Superstock. She has also worked with many top professional photographers and videographers.

Official Partner with Getty Images

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Partnership

Getty Images is one of the top image providers in the world. We know that a lot of our users not only want to use them but must use them.  So, we are very happy to announce that we are now an official partner with Getty.

So What Does This Mean?

It won’t change the way you work on iSPY. Search for the images you want. Don’t forget to use filters. If you want to use Getty Editorial, we have a filter for that. If you want to use Getty Creative, we have a filter for that.  If you want to use Getty Video – yep, you guessed it, we have a filter for that too. Save, share, comment and like, upload projects docs and more. When you are ready to buy, simply click Getty Images and you will be magically taken to the image of Getty’s site.

Working on iSPY and searching Getty Images will allow you to search their great content while using our great project and collaboration tools. No more downloading images or having to remember where you got them. No more trying to determine which project a lightbox was for. No more figuring out how to share a lightbox or how to get feedback.  You can do it all and more in iSPY.

Happy Searching!

Karen D’Silva is a founder of iSPY and employee number 2. D’Silva has more than 20 years experience in photography, creative and marketing. She has worked for and with photography agencies like Image Bank, Getty Images, Photonica, and Superstock. She has also worked with many top professional photographers and videographers.

In the time of COVID-19

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In the time of COVID-19

Who would have thought that we would be grappling with a global pandemic in 2020!

We are now sheltering in place and no one really knows what is going to happen. People are working from home and Zoom stock has shot up!  We’ve all been looking for tools to make working remotely easier – like Zoom, MS Teams and project management tools.

iSPY is one of those tools for anyone searching for and working with images (stills and video). Not only can you access millions of images, you get an amazing, personalized collaboration tool and project management space.

Subscribe and get:

  • Unlimited search across platforms
  • Unlimited lightboxes
  • Collaboration tools that connect teams to projects and lightboxes
  • Project management tools to connect documents and lightboxes.
  • Document management where you can store image licenses and link them to a specific project
  • Unlimited storage
  • Communication tools to allow teams to comment and like images
  • Direct access to image providers to ask questions about an image
  • Click to purchase from your favorite provider.

No longer do teams have to download bunches of images to share, or create rogue, secret Pinterest boards for collaboration.  With iSPY, you can do it all.

For a demo, reach out to support@ispyvisuals.com.

Leslie Hughes is the CEO and Founder of iSPY Technologies, Inc. and iSPY Visuals, an intelligent search tool and workspace for visual content users. Hughes has over 20 years experience in digital media licensing, content production, and distribution, including having been President of Bill Gates’ Corbis Images, and President of the Markets and Products Group for Corbis Corp. She became an entrepreneur 10 years ago. Hughes has consulted or been part of 6 start-ups and 12 acquisitions.  She has an MBA from the Cox School of Business at Southern Methodist University, is the proud mother of two and lives and works in New York.

Connect with Leslie: Twitter | LinkedIn | Angel List

Let’s talk about process…

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Process. What fun, right? However, process can improve our lives with the right tools.

Time

Looking for images takes too much time. In 2016 when we decided to create iSPY, creatives told us it took an average of 4.25 hours to find a single image. We thought that was incredible, and not in a good way. Imagine creatives and researchers that hunt for thousands of images a year.  Yikes!

In 2019, we asked creatives to once again tell us how much time it takes to find an image. Much to our surprise, the time had doubled to 8 hours. Editorial users push this number higher but even creatives in advertising agencies said it takes them an average of over 5 hours to find, review, select and license a single image. Again, we were stunned.

Simplicity

Part of the problem is that there is so much content and so many providers. The process to find an image, particularly if you are searching multiple providers, is anything but simple. A researcher must go from site to site to search for images. After searching, they must select the images they like, figure out how to share those with peers and track where the images are from. Do they create multiple lightboxes or download everything? Do they zip the files and email them or use Dropbox? Then they go to the next site, rinse and repeat. Even for those web designers that say they go one place to search, select, download and are done (and don’t need to collaborate) — what if they could go to 3 sites simultaneously and compare the results side by side.  Now that would simplify things.

iSPY is about making it simple and easy to do your work—  one place to search across multiple providers. Choose your favorites or see what great content you find in a random search. You can even search up to 4 agencies and compare results side by side. Use Projects to store information and link as many lightboxes as you need to the project. You can even communicate directly with providers from within the lightboxes.

Process

On iSPY, we can save you time, money and a few headaches too. The key with iSPY is to consider us your workspace.  If you are starting a new and perhaps big project, hop onto iSPY and create a “project” folder.  Within a project you can upload documents (like a project brief or images for inspiration); you can create multiple lightboxes and choose who collaborates with you on each; you can create lightboxes by project,  provider, or media type; you can even upload licenses for each image, keep them attached to the project and monitor licensing and renewals. Once you’re ready to find content, you simply search on iSPY but when you are ready to purchase, you click over to your favorite provider to make the purchase.

So what’s your biggest headache — Searching too many sites? We’ve got that covered. Managing licenses? We’ve got that covered. What about storing images and licenses for easy access? We’ve got that covered too.

For any questions, click the icon in the lower right corner. We will get back to you as soon as possible.

The CASE Act

The CASE Act (H.R. 2426) was passed by the House and is now with the Senate.

If it passes the Senate, it will be sent to the President of the United States to be signed into law.  This is a good thing for creators.

In the past, it has been complicated, time-consuming and costly for creators to defend their copyrights. This law makes it much simpler and less costly to do so. This law helps independent photographers, designers, and anyone who creates copyrighted works to file an infringement claim.

What is the CASE Act: The Copyright Alternative in Small-Claims Enforcement Act of 2019

The CASE Act provides copyright owners a new way to file copyright infringement claims.  Now a creator can file more easily through the small-claims process. The law also allows for copyright users to adjudicate declarations of non-infringement; for owners and users to submit claims related to Section 512(f) of the Digital Millennium Copyright Act, and for would-be defendants to submit counterclaims and legal defenses such as fair use. The bill would establish a Copyright Claims Board within the Copyright Office to hear these claims.

Click here to see the Bill.

There is criticism of the Bill by those who fear this will impact their ability to share content freely or that think this will give companies the ability to bully users and bombard them with infringement claims. The reality is that copyright already exists as do many companies that do nothing but try to find infringement.  Companies already file claims against infringers. This law makes it easier for creators and defendants because it creates the small-claims process. Creators who don’t have the means that large companies have will now be able to defend their copyright.

Fair Use

There is something in the law called “fair use.” Simply put this is when the law says that for certain purposes content may be used without permission. However, the issue of “fair use” is actually far more complicated. Here is a link to a webinar on Fair Use hosted by the Digital Media Licensing Association if you want more information.

The bottom line is that all users need to be careful about what content they “take” and share. All content on the web is not free!  A creator has the right to choose if they want to freely share their works. With images, we have Creative Commons which is a means for creators to let people know that their content may be used free, either with defined conditions or with no conditions.  Please respect copyright. And if you want to use images that are free, select the free filter on iSPY. We have loads of creative commons (CC) content.  When you select a free image, make sure to read the terms to be sure you can use the content for your purpose.

Leslie Hughes is the CEO and Founder of iSPY Technologies, Inc. and iSPY Visuals, an intelligent search tool and workspace for visual content users. Hughes has over 20 years experience in digital media licensing, content production, and distribution, including having been President of Bill Gates’ Corbis Images, and President of the Markets and Products Group for Corbis Corp. She became an entrepreneur 10 years ago. Hughes has consulted or been part of 6 start-ups and 12 acquisitions.  She has an MBA from the Cox School of Business at Southern Methodist University, is the proud mother of two and lives and works in New York.

Connect with Leslie: Twitter | LinkedIn | Angel List

Gray is the New Blonde

Search Trends

One of the advantages of working at iSPY is that we get to see and explore some of the best visual content in the world.  We can compare results side by side. We can explore media types and subject matter. We can also see popular search terms that often are driven from new trends. One that caught my attention recently was “gray hair.”

It seems that the fashion industry, and actually women of all ages are starting to embrace gray hair; from titanium to silver to platinum. I decided to do a little research and was surprised to see the first article that popped up on Google was from the Wall Street Journal entitled “The Hottest Hair Color of the Moment.”

Authenticity

My curiosity got the better of me as I tried to figure out what was causing this shift from coloring gray hair to embracing it.  It seems that the movement is related to an increasing interest in authenticity.

People care about authenticity… to a point. We want to relate to visual content. But social media makes us long for an idealized reality. We want authentic but really good authentic. As people, we strive for the perfect selfie or travel pic. We long for the best locations, best outfits and best experiences. We aspire for more.

Honesty

In advertising and communications, however, authenticity is also about honesty. While consumers aspire for a more perfect world, they also want to be able to trust a brand. Ads can be beautiful but need also to be believable and relevant “to me.” Ads can be emotional but need to be engaging “to me.” Authenticity in communications is lost without trust.

Trust

Whether in an ad or editorial, trust is where the images and message come together in a true and powerful way that the reader believes; in how the message is presented, for sure, but mostly in how it is received. Whether in advertising or editorial communications, the reader must connect and believe in the story that is being told.

Balance

Companies are trying to find a balance. They want to deliver those “in the moment” amazing images but they also need to tell a compelling and believable story. For promotion, some images should not look real. They should look funny, clever or conceptual. But no matter the use, the message the image helps to deliver must be true to the story being told. It must be authentic in how the reader receives the message and how the image connects to the message being crafted.

So gray is the new blonde. Perhaps it is just hair color but probably not. There is a movement now to be more authentic and honest in this world where we can craft any kind of picture, real or not; where we want to embrace the best of ourselves in a truer and more authentic way. Readers need to connect with and trust communications and the communicator needs to find balance between honesty and using images that tell their compelling story.

Leslie Hughes is the CEO and Founder of iSPY Technologies, Inc. and iSPY Visuals, an intelligent search tool and workspace for visual content users. Hughes has over 20 years experience in digital media licensing, content production, and distribution, including having been President of Bill Gates’ Corbis Images, and President of the Markets and Products Group for Corbis Corp. She became an entrepreneur 10 years ago. Hughes has consulted or been part of 6 start-ups and 12 acquisitions.  She has an MBA from the Cox School of Business at Southern Methodist University, is the proud mother of two and lives and works in New York.

Connect with Leslie: Twitter | LinkedIn | Angel List